Poster Design – Evaluation (Task 4)

design_05Out of the three final posters, I chose ‘the Polyshape’ as my final design it best fitted the brief and utilises a wide range of vibrant and contrasting colours which are eye-catching. The poster was inspired by geometric patterns which are an important part of architecture and I created my ‘Polyshape’ to give the impression of scaffolding.

design_04My second choice, the Shard poster was close behind the ‘Polyshape’ poster in terms of how much I liked it. However, the final poster just didn’t jump out quite like the first one did. The simplistic Shard centrepiece was inspired by the art-deco movement and helped to define the colours user in the rest of the poster.

design_04My least favourite poster, the city hall poster was a real pain to make as the shape and curve never seemed to fit together properly. Adding to that, the lines on the back always looked a bit off. And the final thing was basically in black and white so didn’t really have much variety in the colour palette.

Next time, when printing my poster I would probably use a different printing technique as it was very hard to print in the same colours as the digital version they would sometimes change as the poster was printing. Perhaps I could have used offset lithographic printing which might have resulted in a more consistent colour.

The colour scheme for the majority of the poster designs has been largely the same throughout the designing process. I used Adobe Kuler to choose most of the colour palettes and so they all tended to work together – the only exception being the background for the Polyshape poster.


Poster Design – Development Of Ideas (Task 2 and 3)

 Mood boards:

Based on my research, I created two mood boards. One to show the different architecture in London and one to show a selection of poster styles. I discovered I like Art-deco design because it produces strong, vibrant images which are interesting and eye-catching. The eye is also kept focussed on the main image because its surroundings are simplified into their basic elements.

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Initial Sketches:


For my initial ideas, I took inspiration from my architecture mood board and started sketching different buildings and patterns.




Next, I started playing around with geometric shapes and optical illusions. This led me to draw a load of random lines and then colour the spaces.



First Design: ‘Polyshape’


I started developing the design digitally by recreating the lines as best I could in Illustrator. Then, using the pen tool I created polygons for each of colours.


Initially, I thought that the design would look better without the construction lines so I did a version without. However, after looking at the two versions side by side, I decided that it was more aesthetically pleasing with the construction lines in place.

Next, I started looking at different fonts to go with my design and came up with these four to choose from:

From these fonts I then selected Rosewood Std and Lithos Pro, I wrote the text that needs to go on the poster in these two fonts so that I could choose which one I preferred.


Before choosing between the fonts, I started playing with the colours of the background. I started off by taking the colour of the London Festival Of Architecture logo and going onto Adobe Kuler to look at complimentary, triad and split-complimentary which helped me to choose the colours.


Originally I experimented with brown but then changed it to blue and decided that it looked better, also I decided that I preferred the more ‘Greek themed’ font.

Final ‘Polyshape’ Poster

Second Design: The Shard


The first version of this poster was of a silhouetted skyline – then I decided that just the shard on its own would look quite interesting.


Next, I experimented with moving the Shard, logos and text around to try and find the best arrangement that would draw the eyes to the important parts of the poster – such as the title.

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This is the final sketch design. The Shard is aligned along the right third line and the title is where the left and top third lines meet.

poster_01From this, I developed the Shard design in Illustrator using the pen tool and a simple colour scheme which was often used in art-deco.


Next, I added the text, logo and decided to use Charlemagne Std. I liked this font because it has an architectural feel to it and it draws the eye.

Final Shard Poster

Third Design: City Hall


office-lens-20161209-152559For my third final design, I took inspiration from the City Hall building in London to create a design made out of parallel lines. I found it difficult to get the proportions right for the building as the curves were complex.


Next, I reproduced them in Illustrator with the pen and anchor point tools and used the pathfinder window to merge the shape of the building with the horizontal lines.


Then, I experimented with varying the layout of the poster, adding the date and logo. It was at this point that I decided that I didn’t like the final shape of the design, so I re-did it using the same technique but making sure the curves were in better proportion.

Final City Hall Poster

Poster Design – Research (Task 1)



For this assignment, I have been asked to create an A3 poster for the London Festival of Architecture 2017. The finished poster must include the words ‘London Festival of Architecture’, the date of the festival (1st – 3oth June 2017) and the LFA logo. The target audience for the poster is people studying and working within architecture, engineering and spatial design so I decided to use a lot of architectural and structural imagery in the poster to appeal to that.


Historical Printing Techniques:

Woodblock Printing


Chinese woodblock is the earliest known form of printing, using blocks of wood that are carved and then applied with ink before having paper pressed onto the print surface. The first known media printed with this technique is the Diamond Sutra (circa 868ad) which is a Chinese adaptation of a Buddhist text.


This is a relatively cheap form of printing as it doesn’t require many specialist materials and can be printed in either oil or water based inks.

However, the quality of the finished print is usually lower than that of most other printing methods and it can be difficult to carve the design in the first place; also the mediums that it can be printed onto are also somewhat limited as they have to be flat.

Movable Type Printing


Movable Type printing, also a Chinese invention, originally used baked clay stamps arranged on a wood (or metal) sheet to form a printing plate. Wooden (and later metal) stamps were also used as they were more durable than the fragile porcelain.


This was a better form of printing for text documents than woodblock printing, as it allowed modification and the re-use of the stamps to create other documents.

However, when printing drawings and artwork, it would still be easier to use woodblock printing as they cannot be made up of interchangeable stamps.

Lithographic Printing


Stone Lithography, invented by Aloys Senefelder, was created as a cheap way to print out colour prints. Working on the principle that water and oil don’t mix, it used a limestone slab that was painted with a greasy hydrophobic layer in the areas to be coloured. Then, the stone slab is wetted and oil based ink layered on the top. The oil based ink will only stick to the areas that were painted with the hydrophobic grease.

Compared to Woodblock and Movable type, this form of printing produces a much better final image, along with it being more consistent each time.

However, the materials and equipment are more expensive and harder to come by than other types of printing.


Modernist and Contemporary
poster analysis


Modernist Poster


An example of a traditionally printed modernist poster is ‘Normandie’ by Adolphe Moron Cassandre – a commission for a new liner.

The over-exaggerated ship in the centre, coupled with the minuscule flock of birds on the left, shows the immense scale of the newly built ship – which was one of the largest for its time.

Lithographic printing onto paper was used to create bold yet simplistic imagery similar to many other art-deco style posters. Stark contrast between the left and right sides of the bow has been used to draw the eye toward the text at the bottom of the poster.

Interestingly, the rule of thirds was not used in this poster as the ship is central. However; this helps to emphasise the dramatic shapes of the poster.

The use of black in the poster gives the connotation of sophistication and glamour – creating the impression that the ship is for the upper class and the wealthy elite.

Contemporary Poster


Unlike modernist posters which are usually made using physical mediums (such as lithography), Contemporary posters are usually designed digitally on a computer using software such as the Adobe Suite and are mostly printed using digital inkjet printers or offset lithographic printing.

An example of a contemporary poster is the new Star Wars – Rogue One poster. The colours in the poster are mainly tones of blues and reds which creates a feel of serenity and hope. This is juxtaposed by the red of the title which creates a feeling of courage and defiance.

The poster uses the ‘Golden Triangle’ rule to split the poster up into three separate parts. This helps to draw the eye to the title of the poster.


Resources and References Used:

History of printing and Printing Techniques:

Modernist Poster:

Contemporary Poster:

Screen Printing

Screen printing is when you push ink through a gap in a screen so that it creates a pattern.

2ce157a674289881dfd8874ff982e2c0To make a screen, a stencil (positive) is made in clear plastic either by a printer or painted by hand. Next, the emulsion is put onto the screen in a dark room and then the stencil is put over the screen. Then the screen is then exposed to UV light and then the screen is washed off and the unexposed emulsion washes out.

Ink is put onto the screen and spread into the gaps in the emulsion with a squeegee. Then, the screen is put onto the canvas/medium for printing and the ink is squeezed out with the squeegee.



Offset Printing

First of all, the image is split into CMYK (Cyan, Magenta, Yellow and Black). Next, each colour is etched onto a press plate and mounted on a drum called the plate cylinder.offset-printing-diagram

The plate cylinder is first passed through water rollers so that the etched part of the plate is dampened and then through ink rollers which stick to all the parts of the plate that are dry.

Next, the drum stamps onto the blanket (offset) cylinder and sheets of paper are passed between  this cylinder and the impression cylinder. By using an offset cylinder, a clearer finish is possible than just printing straight from the plate cylinder.

The paper then passes through all the CMYK colours before being stacked up on the delivery pile, separated with a powder to stop them sticking together as they dry.


  • Produces a high-quality finish
  • More printed the cheaper it gets


  • Expensive to set up initially