Poster Design – Evaluation (Task 4)

design_05Out of the three final posters, I chose ‘the Polyshape’ as my final design it best fitted the brief and utilises a wide range of vibrant and contrasting colours which are eye-catching. The poster was inspired by geometric patterns which are an important part of architecture and I created my ‘Polyshape’ to give the impression of scaffolding.

design_04My second choice, the Shard poster was close behind the ‘Polyshape’ poster in terms of how much I liked it. However, the final poster just didn’t jump out quite like the first one did. The simplistic Shard centrepiece was inspired by the art-deco movement and helped to define the colours user in the rest of the poster.

design_04My least favourite poster, the city hall poster was a real pain to make as the shape and curve never seemed to fit together properly. Adding to that, the lines on the back always looked a bit off. And the final thing was basically in black and white so didn’t really have much variety in the colour palette.

Next time, when printing my poster I would probably use a different printing technique as it was very hard to print in the same colours as the digital version they would sometimes change as the poster was printing. Perhaps I could have used offset lithographic printing which might have resulted in a more consistent colour.

The colour scheme for the majority of the poster designs has been largely the same throughout the designing process. I used Adobe Kuler to choose most of the colour palettes and so they all tended to work together – the only exception being the background for the Polyshape poster.


Poster Design – Development Of Ideas (Task 2 and 3)

 Mood boards:

Based on my research, I created two mood boards. One to show the different architecture in London and one to show a selection of poster styles. I discovered I like Art-deco design because it produces strong, vibrant images which are interesting and eye-catching. The eye is also kept focussed on the main image because its surroundings are simplified into their basic elements.

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Initial Sketches:


For my initial ideas, I took inspiration from my architecture mood board and started sketching different buildings and patterns.




Next, I started playing around with geometric shapes and optical illusions. This led me to draw a load of random lines and then colour the spaces.



First Design: ‘Polyshape’


I started developing the design digitally by recreating the lines as best I could in Illustrator. Then, using the pen tool I created polygons for each of colours.


Initially, I thought that the design would look better without the construction lines so I did a version without. However, after looking at the two versions side by side, I decided that it was more aesthetically pleasing with the construction lines in place.

Next, I started looking at different fonts to go with my design and came up with these four to choose from:

From these fonts I then selected Rosewood Std and Lithos Pro, I wrote the text that needs to go on the poster in these two fonts so that I could choose which one I preferred.


Before choosing between the fonts, I started playing with the colours of the background. I started off by taking the colour of the London Festival Of Architecture logo and going onto Adobe Kuler to look at complimentary, triad and split-complimentary which helped me to choose the colours.


Originally I experimented with brown but then changed it to blue and decided that it looked better, also I decided that I preferred the more ‘Greek themed’ font.

Final ‘Polyshape’ Poster

Second Design: The Shard


The first version of this poster was of a silhouetted skyline – then I decided that just the shard on its own would look quite interesting.


Next, I experimented with moving the Shard, logos and text around to try and find the best arrangement that would draw the eyes to the important parts of the poster – such as the title.

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This is the final sketch design. The Shard is aligned along the right third line and the title is where the left and top third lines meet.

poster_01From this, I developed the Shard design in Illustrator using the pen tool and a simple colour scheme which was often used in art-deco.


Next, I added the text, logo and decided to use Charlemagne Std. I liked this font because it has an architectural feel to it and it draws the eye.

Final Shard Poster

Third Design: City Hall


office-lens-20161209-152559For my third final design, I took inspiration from the City Hall building in London to create a design made out of parallel lines. I found it difficult to get the proportions right for the building as the curves were complex.


Next, I reproduced them in Illustrator with the pen and anchor point tools and used the pathfinder window to merge the shape of the building with the horizontal lines.


Then, I experimented with varying the layout of the poster, adding the date and logo. It was at this point that I decided that I didn’t like the final shape of the design, so I re-did it using the same technique but making sure the curves were in better proportion.

Final City Hall Poster