Based on my research, I created two mood boards. One to show the different architecture in London and one to show a selection of poster styles. I discovered I like Art-deco design because it produces strong, vibrant images which are interesting and eye-catching. The eye is also kept focussed on the main image because its surroundings are simplified into their basic elements.
For my initial ideas, I took inspiration from my architecture mood board and started sketching different buildings and patterns.
Next, I started playing around with geometric shapes and optical illusions. This led me to draw a load of random lines and then colour the spaces.
First Design: ‘Polyshape’
I started developing the design digitally by recreating the lines as best I could in Illustrator. Then, using the pen tool I created polygons for each of colours.
Initially, I thought that the design would look better without the construction lines so I did a version without. However, after looking at the two versions side by side, I decided that it was more aesthetically pleasing with the construction lines in place.
Next, I started looking at different fonts to go with my design and came up with these four to choose from:
From these fonts I then selected Rosewood Std and Lithos Pro, I wrote the text that needs to go on the poster in these two fonts so that I could choose which one I preferred.
Before choosing between the fonts, I started playing with the colours of the background. I started off by taking the colour of the London Festival Of Architecture logo and going onto Adobe Kuler to look at complimentary, triad and split-complimentary which helped me to choose the colours.
Originally I experimented with brown but then changed it to blue and decided that it looked better, also I decided that I preferred the more ‘Greek themed’ font.
Second Design: The Shard
The first version of this poster was of a silhouetted skyline – then I decided that just the shard on its own would look quite interesting.
Next, I experimented with moving the Shard, logos and text around to try and find the best arrangement that would draw the eyes to the important parts of the poster – such as the title.
This is the final sketch design. The Shard is aligned along the right third line and the title is where the left and top third lines meet.
From this, I developed the Shard design in Illustrator using the pen tool and a simple colour scheme which was often used in art-deco.
Next, I added the text, logo and decided to use Charlemagne Std. I liked this font because it has an architectural feel to it and it draws the eye.
Third Design: City Hall
For my third final design, I took inspiration from the City Hall building in London to create a design made out of parallel lines. I found it difficult to get the proportions right for the building as the curves were complex.
Next, I reproduced them in Illustrator with the pen and anchor point tools and used the pathfinder window to merge the shape of the building with the horizontal lines.
Then, I experimented with varying the layout of the poster, adding the date and logo. It was at this point that I decided that I didn’t like the final shape of the design, so I re-did it using the same technique but making sure the curves were in better proportion.