Guidance:For your Project Proposal you must provide an outline brief of your Final Major Project. This brief will normally be of your own choosing. Where the brief is set by your tutor, or where you are working on a group brief (with other Learners), please make sure that you cover how you will respond individually to the brief and/or your individual responsibilities/contribution to the work of the group.
Your Project Proposal must be produced as a focused outline brief:
I will be working towards producing a brand design for my graphic design company, which I am planing to set up after college. Through the branding design, I would like to communicate who I am, what services the studio could offer to the clients and where they would be able to find me. I will develop 2D promotional materials such as: business cards, letterheads, compliment slips etc. The concept will be based on the Acoustic Art theme…In adition to that I will create a website design, which should promote the studio online and will act as an online portfolio.
I will research existing design studious online and I will select a couple of books related to logo design, typography styles, branding and website design in order to inform my study further. In addition I will do a thorough research on Trade Marks and Copyright legislation to expand my understanding about the way I could protect my creative ideas and outcome. Also I will look at the latest edition of the Creative Review magazine to get the glimpse of the current trends in graphic design.
ii. Early ideas, research and sources (you must include a short list of research sources and bibliography texts). This list can be attached as an appendix
Ambrose,Gavin “The visual Dictionary of Typography” 1st edn. Lausanne, AVA publishing SA, 2010
Ambrose/Harris “ The Production Manual” 1st Lausanne, AVA Publishing SA, 2008
Cullen, Cheryl “ Graphic Design that Works”, 1st edn. USA, Rockport publishers, 2006
Drew, Keith “Online Branding” 1st edn. London, Laurence King Publishing, 2002
Morgan, Conway “Logos”1st edn. Crans-Pres-Celigny, Rotovision SA, 1999
Design Council (2018) “The power of branding” Available at: https://www.designcouncil.org.uk/news-opinion/power-branding , (Accessed on 21 March 2018)
Inkbot Design, Branding (2017) Available at: https://medium.com/inkbot-design/tagged/branding , (Accessed on 21 March 2018)
Jacob Cass, (2014)“Design your own site” Available at: https://www.creativebloq.com/logo-design/get-started-7112864 , (Accessed on 21 March 2018)
John Rompton/Forbes, (2014) “ 12 Principles of Great Web Design” Available at: https://www.forbes.com/sites/johnrampton/2014/11/14/12-principles-of-great-brand-design/#4482bb667032 , (Accessed on 21 March 2018) Legislations (1988) “Copyright, Design and Peterns Act 1988” Available at: https://www.legislation.gov.uk/ukpga/1988/48/contents , (Accessed on 21 March 2018)
(Guide: 50/100 words)
i. Intended techniques, media, processes
I will be sketching out my initial ideas, then select the best outcome and continue with the development process. The rest of the allocated time I will use to produce the digital outcome of the logo, business card and all related document templates as letterhead, compliment notes and the price list. In addition I will design the web page layout design to compliment the full promotion of the graphic studio and the services it could offer to the clients.
ii. Timescales (an action plan is essential)
Date Tasks Resources/Techniques
20 05.02.18 Brainstorm ideas, group discussions, outlining the possible outcome Blog, sketchbook , books, magazines HALF TERM Visits to the graphic design studio and more initial ideas for the branding design Blog, sketchbook, Library21 19.02.18 Mind-maps and moodboards Blog, sketchbookPhotoshop, Illustrator22 26.02.18 Initial research Blog, sketchbookPhotoshop, Illustrator23 05.03.18 Writing a FMP proposal Blog, sketchbookPhotoshop, Illustrator, Word24 12.03.18 Research expansionMore moodboards Blog, sketchbookPhotoshop, Word25 19.03.18 Pitch presentation Blog, sketchbook26 26.03.18 Initial ideas of the logoMoodboards Blog, sketchbookIllustrator EASTER Digital development process of the selected design ideas and experiments with the layout and possible colour combination. Blog, sketchbookIllustrator, In-Design27 16.04.18 Obtaining a formal feedback from friends, teachers and peers via set questionnaire, analysis and consideration of possible changes based on the feedback. Blog, sketchbookIllustrator, In-Design28 23.04.18 Final logo and templates design Blog, sketchbookIllustrator,In-Design29 30.04.18 Start of the web page designMoodboardsThumbnails and initial sketchesColour swatches and layout compositions Evidence on the Blog, sketchbookMuse30 07.05.18 Further development of the initial ideasMore colour experiments, relevant information about the studio and the services it offers that has to be included. Record on development process on the blog, sketchbook, Muse31 14.05.18 Digital page design – content Muse, Photoshop, Illustrator32 21.05.18 Final touches and selection of files for printing.Writing the FMP evaluationBlog updates In-Design, IllustratorPrinter, Blog HALF TERM Arranging a professional printing facilities and appropriate materials. 33 04.06.18 Selecting the final outcome that should be presented on the Exhibition. Print out those files with a good quality and mount them on foamboards ready for display. Blog, Snapshots,Display on the allocated place 34 11.06.18 CIC Big Event (Tuesday 12th June)
(Guide: 50/150 words)
i. Proposed method of evaluation (how you will review your FMP in critical and analytical ways – self and peer review, tutorials, critiques, etc)
In order to evaluate my work regularly, I am going to ask my peers for a feedback, by informal conversation in class and will gather their opinions via a formally set questionnaire, as well. Also I will discuss any problems with my teachers and seek for their professional opinion. This will help me to see my work from a different perspective and eventually consider some changes to improve my design concept in order to achieve my goals and meet the requirements set on the FMP brief.
(Guide: 50/100 words)
Your Project Proposal must be not less than 250 words, Aim to have more than 500 words.
FMP Noah PROJECT PROPOSAL new